Mobile reCell

Role

Creative Manager and Designer

Industry

Software as a Service (SaaS)

Completed

August 2021

Mobile reCell, now part of Apkudo, was a leading provider of software solutions specializing in corporate device recovery for large organizations. The company revolutionized the industry by delivering unparalleled data transparency and a user-friendly experience previously unavailable in the market.

I joined Mobile reCell in 2019 as their first designer, tasked with building the company's visual brand from the ground up. In 2021, we undertook a rebrand to position Mobile reCell as a more mature and cohesive brand, aligned with the company’s growth and evolving goals. This rebrand included a new logo and a refreshed overall visual direction.

Impact

Played a pivotal role in branding that led to the company’s 2024 acquisition.
Boosted website traffic to 1,468 monthly visitors (2022-2023).
Achieved a 48.57% increase in social media engagement (2022-2023).
Elevated brand recognition, positioning the company as an industry leader.

[data-wf-bgvideo-fallback-img] { display: none; } @media (prefers-reduced-motion: reduce) { [data-wf-bgvideo-fallback-img] { position: absolute; z-index: -100; display: inline-block; height: 100%; width: 100%; object-fit: cover; } }

Flip a mobile phone mascot, waving his hand with a smile.

Meet Flip!

Mobile reCell's friendly mobile device expert and trusted mascot. Designed to engage audiences with educational social content, Flip embodies the company's vibrant culture and brings a human touch to the world of IT asset recovery.

Three versions of flip, one where he is looking at a phone, one as a robber stelaing a phone, and throwing a phone away in the trash.

Instagram post on a phone being held by a hand. Post reads "How to advocate for an IT Asset Recovery Program" with Flip the mobile phone mascot holding a megaphone.