Apkudo

Role

Creative Manager & Designer

Industry

Software as a Service (SaaS) & Robotics

Completed

May 2024

Apkudo is setting the new standard for the connected device supply chain by providing data-driven robotics and AI-powered software revenue to promote revenue generation, reduce costs, and minimize e-waste.

Challenge: After more than a decade of growth and innovation, Apkudo had established itself as a leader in the mobile device industry. However, its outdated brand identity no longer reflected the company’s cutting-edge technology and ambitious vision. The rebrand aimed to build a distinctive and modern identity that set Apkudo apart from competitors while reinforcing its position as an industry leader.

Objective: The objective of the Apkudo rebrand was to build a distinctive and modern brand identity that set the company apart from competitors, reflected its growth, and reinforced its position as an industry leader.

Role: For this rebrand project, I was the sole designer leading the entire process from start to finish. This included conducting thorough research, designing the logo, developing the brand concept, pitching ideas internally, and executing the full rebrand across all existing materials. I also managed internal communications and coordinated launch campaigns to ensure a seamless transition, collaborating closely with stakeholders to align the new brand with company goals and vision.

Design Approach

Research & Strategy: To understand Apkudo’s brand, audience, and industry, I began with in-depth research on the company’s mission and product set. I reviewed key materials, spoke to various internal teams, and analyzed internal and external communications to get a clear picture of their values and vision. I also studied the competitive landscape and trends in the connected device industry, identifying opportunities to differentiate Apkudo in the market. I used this information to build a brand strategy that would reflect Apkudo’s sophisticated, high-tech identity while resonating with their target audience.

Concept Development: I started by defining six key words to guide the visual identity: connected, futuristic, confident, simple, sophisticated, and transformative. From there, I sketched logos that conveyed these ideas, landing on a circular logomark with segments representing the device lifecycle—pre-use, in-use, and post-use—aligned with Apkudo’s mission to optimize it. The flowing “A” symbolizes movement, while the indigo color evokes intelligence and productivity.

I developed a minimalist color palette with black, white, and blue accents, using subtle gradients for a modern, tech-forward feel. Bold photography and sleek UI elements connect the physical and digital, reinforcing Apkudo’s position as an innovative, sophisticated leader in the mobile device industry.